Sania Maskatiya pays homage to the tailoring craft with ‘Khayat – TheTailor’, at Telenor Fashion Pakistan Week!
[Pakistan, 31st March 2015]: This Spring/Summer, Pakistan’s most anticipated fashion house, SANIA MASKATIYA, pays homage to the tailoring craft with both explorative sensitivity and edgy flamboyance with their luxury Pret collection, ‘Khayat – The Tailor’ at Telenor Fashion Pakistan Week [#TFPW15] on Tuesday 31st of March 2015. This collection follows the SANIA MASKATIYA Style PIA capsule showcase earlier in March, based on which the fashion house was selected to design the official PIA uniform cap.
Using a plush colour palette from the sedate to the snazzy, ‘Khayat - The Tailor’ uses deluxe silks to utilitarian denims as alternative canvases on which flash images from a kaarigar’s workshop glide eloquently by. Expect print motifs such as tape measure, rolls of thread, buttons, needles, ribbons and rope featured alongside near-neon paint splashes and geometric patterns. Sections of light embroidery scatter themselves about these vibrant graphic designs, lifting both the texture and mood of each piece, lending every ensemble its very own beat. In keeping with the house’s signature range of silhouettes, from crop tops to jackets and capris, to full-length flares, SANIA MASKATIYA shines a spotlight on the most necessary elements of design, launching them to the very forefront of its brand aesthetic through ‘Khayat - The Tailor’.
Speaking about her #TFPW15 showcase, Sania Maskatiya has said “Our collection is steeped in the belief that much has been spoken of the craft, but not enough has been told of the tools. Therefore, with Khayat – The Tailor, we endeavor to speak boldly on the art of process and the thrill of creating.”
The SANIA MASKATIYA brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. The brand has rapidly expanded both nationally and internationally. In Pakistan the brand boasts three stand-alone stores each of which is located in prime shopping locations both in Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence; to that end SANIA MASKATIYA has been shortlisted for the coveted International Woolmark Prize and is one of the first brands from Pakistan to have staged a solo showcase at the Lakme Fashion Week in 2014. Following the SANIA MASKATIYA runway show at LFW, Bollywood star Sonam Kapoor wore a piece from the brands collection on the cover of Indian Cosmopolitan. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.
Sania Maskatiya’s #TFPW15 collection will be available for retail as of Monday 06th April 2015.
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