Karachi October 8, 2013: Aiming to capitalize on the growing year-round demand for frozen yogurt in Pakistan, America's most-loved and best rated frozen yogurt cafe chain, “RED MANGO”, opened its first outlet here in the metropolis on October 8, 2013. Red Mango's flagship outlet offers customers a stunningly sophisticated environment that's filled with the tempting aromas of the world’s finest and healthiest frozen yogurt, smoothies, coffee and more!
Headquartered in Seoul, Korea, Red Mango has revolutionized the dessert industry worldwide. Red Mango serves a uniquely delicious non-fat frozen yogurt that is all-natural, and 100% gluten and additive free. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal in America for meeting the required criteria for healthy frozen yogurt. Red Mango was also rated #1 in 2011 and 2012 in the “frozen yogurt and smoothies” and “top healthy options” categories by Zagat, America's oldest and most respected restaurant guide. Red Mango has also been awarded the prestigious Nation's Restaurant News' "Hot Concepts!" award and the industry-recognized SupplySide's "Scientific Excellence Award," as well as best frozen yogurt honors in Dallas, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Red Mango has over 320 stores in the world, which cater to the needs of frozen yogurt and dessert lovers.
Commenting on this significant launch, Mr. Taimur Butt, CEO, Red Mango Pakistan, remarked. “We at Red Mango are aiming to introduce the finest, freshest, and healthiest frozen yogurt and dessert experience. We are confident that our products will speak for themselves.”
The grand opening kicked off with the unveiling of the Red Mango's flagship outlet which was followed by free tastings of Red Mango’s deliciously amazing frozen yogurt and a dazzling performance by Rubya Chaudhry, organized by MAD School. Frozen yogurt and dessert lovers will fall head-over-heels for the variety that Red Mango has to offer. The minimal yet modern atmosphere of the outlet makes it a perfect destination for a casual hangout.
In the ever growing market of various food brands, Red Mango is sure to grab the customers’ attention by offering delicious quick-serve products. Red Mango aims to provide a casual, quick, yet trendy and upscale experience to the public. PR for Red Mango launch is handled by Catalyst PR.