Sana Safinaz, a fashion label which saw its origin in 1989 is a notable success story, known for its impeccable design aesthetics. The fashion empire’s design team has a keen eye on fashion trends and is relentlessly experimenting with vibrant colours and dramatic silhouettes to bring forth collections that are adventurous and trend-setting.
Three decades ago, the label hit off with offering haute couture and soon after it went onto expanding its product portfolio and ventured into offering the bridal trousseau, as well as prêt-à-porter. It was when it launched its signature designer lawn that the brand successfully managed to cater to the sartorial choices of all Pakistani women.
Apart from its reach all across Pakistan through brick and mortar stores, the label is also widely distributed and sought after in the Middle East, UK and USA through retail outlets and private exhibits. It has also built a strong presence online through leading online shopping portal.
The highly aspirational lawn collection sees a regular seasonal update, to keep up with the colours and styles that are on-trend. The Sana Safinaz collection 2014 this time around is fresh and contemporary, comprising flamboyant prints and fancy embroideries complimenting the clean and streamlined silhouettes, catering to the needs of the modern Pakistani women.
Warmer fabrics such as marina and khaddar seem to be dominant in this collection with a bold colours, defined patterns and embroidered necklines giving the outfits an edge and formal look, while remaining true to affordability.