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GAP’s Spring/Summer 2012 “Be Bright” Campaign

Gap’s “Be Bright” Spring/Summer collection is all about fun with color plus fun with fashion. From candy colored jeans and khakis to bright and fun trenches. It’ll be a breath of fresh air when I start seeing ladies and gents sporting jeansin colors other than blue and red!

Advertising Agency: Ogilvy & Mather, New York, USA
Executive Creative Director: Steve Luker
Creative Director: Michael Paterson
Sr. Art Director: Raul Mandru
Art Director: Jessica Hansen / Mutt Industries
Copywriter: Anna Kate Roche
Photographer: Chris Craymer / Sarah Laird & good company
Account Director: Corey Cirillo
Account Sup: Caitlin O’Connell
Director of Content Production: Cindy Rivet
Executive Producer: Elizabeth Lucas
Exec Producer: Leslie D’Acri
Producer: Bridget Kaczmarek
Production Company: Proof Films
















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  1. Jason in HollywoodMay 3, 2021 at 6:15 PM

    please credit people if you use their images without permission, thanks: https://www.dailybillboardblog.com/2012/02/fashion-week-gap-be-bright-billboards.html

    ReplyDelete

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